Thought hasn’t appeared overnight. It’s taken many a rolled up sleeve, late nights and steely determination. The love for natural and sustainable fabrics is where everything began. 

A bit of thought, makes a difference.

The first styles they made were simple. They were eager to show the beauty of these kinder yarns so they didn’t overcomplicate their designs. In 2008 Rachel started developing the collections further. She now heads up a group of incredible people at Thought. People they are proud to call their team. They share the same vision: that contemporary fashion and sustainability go hand-in-hand. And each season, the team craft thoughtful, contemporary pieces. Pieces that are effortless to wear and sustainably made. Pieces designed to be love-forever classics.


Everything we create embraces the concept of slow fashion. Our clothes are made with the greatest consideration for people and the planet. They’re designed to last and to be worn time after time.