Flax and Loom is the new venture of long time sustainable fashion designer Phil Wildbore. He’s now striving to produce ‘the world’s most sustainable, commercial jean’.

Labour has always been an expense in the production of any commodity, which leads to the exploitation of workers, whether it be the farmers growing the raw materials, the people making the garment or even the sales assistant selling the finished product.

Here’s Flax and Loom’s model for change: First they looked to establish a partnership with a cotton grower (in Turkey). Later, they found local manufactures to weave the fabric, make and dye the finished garment. The distribution is centred in Turkey, which means they have an extremely low carbon footprint. The next step is to successfully achieve an organic crop rotation for hemp, flax and cotton in a symbiotic programme.

Their most sustainable attribute is that what they make is built to last.

Their garments maybe even end up in a vintage store in 20 years or more.